The in-person experience includes full-day access to the event at the College Football Hall of Fame. Attendees will have access to all keynote presentations, panel discussions, and dedicated networking sessions. Breakfast, lunch, refreshments, and heavy hors d’oeuvres will be provided. Please check the website closer to the event for a detailed, hour-by-hour agenda.

The registration deadline is Friday, April 3rd, 2026.

We recommend booking your stay at AC Hotel Atlanta Downtown using this link to secure an exclusive event rate. The hotel’s address is 101 Andrew Young Intl Blvd NW, Atlanta, GA.

If you are driving, please park in the Green Deck, located at the corner of Baker Street and Marietta Street.

The address is 250 Marietta St. NW, Atlanta, GA. Upon arrival, please enter through the main doors located to the left of the ticket booth.

Business casual attire is recommended.

IIf you have a last-minute cancellation, please contact your Orange Apron Media sales representative or point of contact and copy info@oaminfronts.com.

Yes. Meals and refreshments will be available throughout the day to keep attendees energized and hydrated during the programming.

The agenda includes a dedicated networking session, as well as scheduled breaks throughout the day to connect with fellow attendees and your Orange Apron Media partners.

Yes. If you need to change from in-person to virtual attendance, please contact your Orange Apron Media sales representative or point of contact and copy info@oaminfronts.com.

Upon arrival, you will receive a badge and lanyard, which will serve as your event credential for the day. Please bring a valid ID and any additional items you may want, such as business cards.

If you are unable to attend due to a scheduling conflict and would like another member of your team to attend in your place, please contact info@oaminfronts.com and include your Orange Apron Media sales representative or point of contact.

We’d love to welcome everyone; however, due to limited seating at this year’s venue, attendance is limited to invited partners only. Thank you for understanding!

There will not be a shuttle between the AC Hotel Atlanta Downtown and the College Football Hall of Fame. We recommend using a rideshare service or walking, as the hotel is approximately 0.3 miles from the venue.

Orange Apron Media’s InFronts is a retail media-focused evolution of traditional “upfronts.” This one-day conference brings together advertisers, brand marketers, and other retail marketing professionals to explore how Orange Apron Media is redefining retail media by leveraging its rich customer data to deliver meaningful insights to home improvement audiences. The event also serves as a platform to showcase new products and innovative ways for brands to engage these highly motivated audiences across The Home Depot’s expansive media ecosystem, including in-store & offline, on-site, and off-site channels.

InFronts will take place on April 21, 2026, at the College Football Hall of Fame, located at 250 Marietta St. NW, Atlanta, GA 30313.
For those attending in person, doors open at 8:00 AM EDT, and programming will begin promptly at 9:00 AM EDT.

InFronts is a one-day conference featuring keynote presentations from Orange Apron Media leadership, product demos, and engaging panel discussions with industry experts. A detailed agenda will be shared closer to the event date.

Due to capacity limitations at the venue, in-person attendance is limited. Partners who are unable to attend on-site are encouraged to join via the livestream.

All in-person attendees are asked to register by Friday, April 3, 2026. The deadline for virtual registration is Friday, April 9, 2026.

Yes. Orange Apron Media will make archived event content available to all invited guests on the InFronts website following the conference. Stay tuned after the event!

There is no mobile app for this event. All relevant event information will be available on the conference website and shared via email in advance of InFronts.

For questions or additional information, please contact the InFronts team at info@oaminfronts.com. We’ll get back to you promptly.